Making decisions the right way

Category: Decision-Making

decision making process is a series as steps

A Good Decision-Making Process Matters. Here are 5 Steps to Follow

A good decision-making process matters. So much so because a bad decision-making process – as in not having one – is even worse. The downsides open a window to a sky filled with darkness. The error-strewn landscape shows the full impact of allowing our impulsive urges and our misplaced intuition to shape our decisions.

Our primal urge to act quickly in every situation is one which must be overcome. Bad habits fester, growing into the blockers of progress which hold mankind back. The vices of gluttony and sloth come not from spectacular events of horror, but repetitive episodes of impulsive and badly thought through decisions.

To prevent the continued spread of the disease of habitual failure, we need a strong decision-making process. One which supplies a pathway to progress, of a means to fill engaged and forward-thinking, rather than standing still.

A Five Step Decision-Making Process

Five steps form the foundation of a good decision-making process. Here they are: –

  1. Stop
  2. Assess the information you have
  3. Name your Biases
  4. Gain a different Perspective
  5. Decide

Each step offers a means of improving your outcome, and although we can’t eradicate the role of chance, we can take consider its impact.

But first, let’s get into the decision-making process one step at a time.

1.      Stop

If everyone stopped before deciding what to do, things would be vastly different. A pause, a holt, a break, call what you want, but just the act of stopping changes the dynamic of every decision. If you don’t stop, well, you just run into your intuition which may be okay. The chances are though, your intuition won’t have an earlier experience; it will think what has gone before was a good fit, but it won’t be.

Stopping has the power to prevent impulsiveness. It is the circuit breaker to poor decision-making. It also gives you the space to begin to think…

2.      Assess the information you have

So, you have paused deciding what to do next. Now you’re in the right place, you start to assess the information you have about the decision in front of you. Questions prompt you to challenge what you know and most importantly, to find out what you know to be true.

Blinded by the bright lights of information, we often find ourselves dazzled, unable to see the reality of the choice we face. Although it is difficult for us to be objective, it’s crucial to assess the situation by proving the facts to ourselves. We must exclude opinions and emotions to exclusively consider the truth of the decision we are about to make.

3.      Name your Biases

Aside from the facts, cognitive biases feed us an alternative view of the decision we face. Confirmation bias limits our acceptance of the truth. We will seek one piece of confirming information to support our choice, conveniently ignoring all the other evidence to the contrary.

We are all gamblers; biased in favour of potential gains and too accepting of the losses. Such is the impact of loss aversion, another proven cognitive bias. There are many, many others. Too many to mention, but each of them has the potential to steer us away from the correct choice.

By naming your biases, you become aware of them.

Having awareness is a window into the limits of our objectivity. It creates some ability to limit what you see through the dimension breaking lenses of our biases. A lack of awareness is horrifying to the outsider who knows better. Therefore, it is imperative you name your biases. Then you have a chance of defeating them.

4.      Gain a different Perspective

Your decision is still fraught with incorrect influences. Information from sources we trust can turn out to be incorrect, but trust blinds us to the error. We can’t see it. The sequence of fact-checking risks exposure to our biases and further compounds a faulty view of the choice ahead and the outcome on offer.

An unfamiliar perspective can change everything. One of the greatest blindsides of a decision is in the moment. Feelings – both ours and others – provoke an emotional response to the choice ahead.

Our only thought is about how we feel now.

An alternative perspective, whether yours or someone else’s gives you the insights not previously considered. Asking yourself how you might feel about the decision in ten minutes, ten days or ten months can change a lot. Removing emotion, which time does changes beliefs.

Asking someone else is another way of shifting the viewpoint. A friend, mentor, or coach can give insights not visible to us when we’re caught up in the heat of the moment.

5.      Decide

Decisions matter. Deciding what to do is the end of the decision-making process I’ve mapped out here. Having made the effort to stop and assess the information you have, to name your biases so you can limit their impact, and seeking a different perspective you can now make the choice.

Deciding what to do isn’t about saying yes, it’s also having the means to say no. Arming yourself with knowledge offers progress. It empowers you to decide.

Decision-Making Process – a means to behave logically

As an ending, I’m going to offer a warning. It’s a warning of the perils of not using the five steps, of opting to go with one, or two, or even four of the steps to this process.

Typically, we face a multitude of decisions every day. Take the act of crossing a road, a behaviour so simple we don’t stop to even think about it. Our intuition normally takes control, ignoring the known dangers.

Sometimes, we dart across the road impulsively. Chance doesn’t favour us, as the red lorry struggles to stop in the rain, you’ve misjudged the lorry’s speed as it hits you, sending flying to the floor.

But what if we paused; what if we assessed the information to hand? What would we learn? We would see cars, buses, and occasional lorry going about their day. We might also assess the weather, becoming aware of the wet road surface as rain makes the tarmac slippery.

Getting to the second step of the decision-making process alerts to factors ignored in our dash to get to the other side. As we consider naming our biases, loss aversion appears. We forget about the downside of being run over, instead favouring the muffin and the caramel latte calling you from the café across the road. Confirmation bias alerts us to the speed of the car passing in front of us but ignores the red lorry that can’t stop as quickly on the wet surface.

At the third stage, you might still run for it. But what about an alternative perspective? “Should we go now?” You ask your partner. Her view suggests the pedestrian crossing a short walk away.

The outcome

Your decision made at the end of the decision-making process is not to cross the road. Instead, you decide to use the pedestrian crossing and remove the risks found when you assessed the information but also factored in your biases and an unfamiliar perspective.

A simple story, but one which proves the power of using the decision-making process in everyday life can change your outcomes.

It is exactly what a good decision-making process should offer.

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Quick decision making looks like these cars speeding past

Quick Decision Making is Bad for You. Here is Why you Need to Slow Down

Quick decision making is rarely a clever idea unless you’ve received training on how to make quick decisions, then you’ll be okay. Armed with pressure-driven crisis management tools, you’re poised to assess the situation quickly and respond accordingly.

Most of us don’t have the benefit of a teacher to explain the fundamentals of decision-making, let alone quick decision-making. A good school will teach you everything to do with spelling, reading, and experimenting through the wonders of English, Maths, and science, but nothing on how to make decisions.

And that’s bad.

It’s a little sad too because decision making is the most important skill you can have. You should be aware quick decisions normally have a bad outcome unless lady luck is lingering. A quick decision often ignores the situation, instead relying on your intuition to guide you towards your preferred outcome.

Intuition isn’t as good as we believe it to be. You see intuition is a learned response from an earlier experience. Sadly, learned responses only develop through repetition. If the song isn’t stuck on repeat, then you’re unlikely to learn the words. Instead, you’ll choose your own words, you’ll hum, you’ll even mumble your way through.

We do the same with our intuition when it comes to quick decision making. We fudge it, we make an earlier experience fit the new one we’re in. Downsides come thick and fast, and serendipity hasn’t even lent a hand yet.

Forget Quick Decision Making – Slow Down

Direction over speed. When travelling, going in the right direction matters more than the speed you’re going. Going fast in the wrong direction is bad. We’re only travelling to get to a destination.

Making decisions is the same.

A decision made in haste offers little thought to the outcome. It takes no account of the situation we might find ourselves in. Little or no assessment of the facts, all of which matter in every decision. Don’t fool yourself but be aware, no one fools us like us.

Slowing down your decision gives you the platform to assess the situation. You can find out the facts, considers the probable outcomes, and ponder the behaviours of others in the decision you make.

You might consider your emotions and your biases, as you become influenced by the time you’ve spent on the task in hand. Loss aversion, confirmation bias and the sunk cost fallacy are all demons sent to blight our considered choices. You might not see them, but they are there, ever ready to pounce and spoil the outcome.

Without slowing down, you don’t even get the chance to consider the part they might play.

Defeating the Quick Decision

Our habits tend to drive quick decisions; we become accustomed to reacting quickly. A simple example is what time you go to bed. Your binge-watching: the clock on the polished fireplace is creeping ever closer to eleven, but the programme you’re glued too is so good. As the credits start to roll a button appears on the screen, the glowing box a hook to keep you seated for the next episode.

Do you accept it? Or do you stop it and go to bed?

An assessment of the situation might declare to you your eight hours sleep has become seven already, and another hour will make it six hours sleep reducing your time in bed by a quarter.

As you ponder the stark loss of a quarter of your sleep, you become aware of the impact; you’ll be tired, grumpy, and unable to function properly at work. Logically, the answer should be to hit the off button and head for bed.

But logic rarely exists in a quick decision. The choice in the heat of the moment is an easy one, intuition takes over meaning you don’t even have to decide.

You’ll keep going. One more episode won’t hurt, and besides this series is amazing.

To defeat quick decision making isn’t easy. It will require self-awareness of every choice you have to make, and then you’ll need to stop. Take a moment to pause and then begin a new decision-making process.

Bad habits are defined by bad decisions that litter our world like trees in a forest. Like an overplanted woodland, it’s time for some pruning.

It is the first step to getting away from quick decision making.

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A Successful Habit Needs More Than One Decision

It needs a hundred

A successful habit isn’t just one decision, it’s a hundred decisions. A habit is a sequence of repetitive tasks over a period. The writer of Atomic Habits, James Clear talks about building a system, of forgetting the goal; that’s how you build a habit.

James isn’t wrong, but we fail because we don’t grasp that a system, no matter how easy it is to start, still needs a decision. The great fallacy of building habits is the belief that the commitment to the system is one decision.

The One Decision Habit

Most new habits come from a desire to be healthier or wealthier. There is always a goal; an outcome we look to achieve. Don’t delude yourself a habit is anything less than a pathway to achieving this. We create a running habit to become healthier, we set up behaviours to save money for the holiday we want. There is always a goal.

With a goal in place, logically a system is the best way forward. There are good systems and bad systems. Good systems are easy to start, have low barriers to entry and offer the hook of satisfaction at the end, so we can congratulate ourselves for the effort.

Accountability, along with the tease of reward prod and poke us into keeping the habit. We are supposed to become slaves to the process, repeatedly following the system and seeing the gains we make towards our goal.

And still, we fail.

The Reality of a Habit; Another Decision

I start and break habits with jarring frequency. Loathing the fact, I take the warm, pulse calming comfort of the duvet over getting up to go running. I enjoy running; being at one with nature as pound up the path, with the first rays of the morning sun lighting up the route ahead for me. The moment the elements are at their toughest is the moment I feel most alive. When the rain cascades in sheets, soaking me to the skin. With the leaves swirling in the wind, blowing me one way, then the other. These are the moments I run for.  

I love them, but still, I can’t escape the bed.

There was the decision at the beginning, but now I’m having to make another one. I wasn’t prepared for this. My mind is arguing with itself. Why would I want to get up I ask myself? All sense of the goal has gone, all I have is a choice between a warm bed and a chilly morning run. The big picture has left, lost to the more urgent choice of warmth over cold.

A Successful Habit takes a Hundred Decisions

We don’t get our running kit out the night before, leaving it cocooned in its drawer. We ignore the alarm when it interrupts the sun-drenched beach with the waves lapping gently against the shore. Dreams are also more inviting than our current surroundings. We forget the system, stalling on starting. What went wrong? Why did we stop?

At the beginning of every day is a new requirement. A need for commitment, a request to make a new decision. A habit is a pathway to your goal. Don’t kid yourself its anything else. Delivering the goal takes decision after decision.

Success comes from recommitting yourself every day.

The failure to keep a habit stems from this oversight. It doesn’t matter easy it is to start (although it helps), you still have a decision to make.

Habits fail because we don’t prepare ourselves for the hundred decisions ahead. The decision is one where we recommit ourselves to the goal we’re chasing. Renewal brings a fresh commitment; removing the need for smaller decisions which get in the way. In the first stages of habit building, recommitment is vital. Without it, the only decision is a local one. One which ignores the goal.

With time, by repeating the habit over and over, it becomes part of your intuition. The decision is an automated one. Your mind has come to accept the habit as something you do, just like you eat, sleep, ride a bike or drive a car. To make a habit part of your intuitive behaviours you must recommit every single day.

It’s why a successful habit is so much more than one decision.

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A Blaack Swan

Black Swans; The Hard Truth of Life

How seemingly extreme events aren’t the preserve of the global community, but affect us individually

A sharp breath from me was the only outward sign of how tight my wife was hugging me. Our embrace grew closer as my body became tense, neither of us wanting to let go. The clock, with its continuous ticking nudging the second hand onwards, was the only other sound in the hospital ward.

The door swung open, as first a nurse, and then a porter appeared. It was time.

We pulled away from each other, our stares not faltering as we searched for signs of weakness in this final moment. There was time for one last kiss, a final smile from me and a whispered “good luck, I love you” as the porter and nurse took my wife to the operating room.

A squeal from the rubber wheel echoed around the empty room as they departed, leaving me to worry whether this was the last time I might ever see my wife alive.

A Real-life Black Swan

I didn’t know it then, but my wife was experiencing a black swan.

A black swan is a moment in life when the unexpected happens to you. It isn’t bad luck or a freak of nature, but something that affects us all. It is more than an outlier, more than a thousand in one chance that one might befall us.

You see, a black swan is identifiable when it conforms to the following three structures.

  • It’s an outlier
  • It has an extreme impact
  • Humans will make it explainable and predictable

Allow me to expand.

It’s an Outlier

Something happens that’s outside the realm of regular expectations because nothing in the past can convincingly point to its possibility.

Extreme Impact

When this event happens, it has an extreme impact. Whatever it is, it can change your life – or someone else’s.

We will convince ourselves it was a perfectly rational event

Yes, despite the event being an outlier and extreme in its impact, we will concoct a story, an explanation that tells us that we should have seen it coming.


It doesn’t take a lot for my mind to fill with the horrible outcomes I could envision that day. These visions – nightmares – couldn’t hold back the numbness that first stirred in the seat of my pants as it spread, first, down through my legs and then up to my back. I needed to awaken the circulation that had slowed from the hours I had spent sitting.

Up I rose, slowly and without grace, much like someone far more senior in years would. I stretched, reaching up high to the ceiling far above. A sign of the ensuing restoration of circulation was the short stabbing pains, the so-called pins and needles.  

How many hours had my wife been in the operating room now? Three or four hours at least.

Fear once again began to take hold as I guessed the future. What if the surgeon cut her brain stem? She might be stuck or in a wheelchair for the rest of her life. How would we manage, especially with an eighteen-month-old daughter? What if she didn’t wake up after the operation. How I would I cope? How would my daughter cope?

I couldn’t think like this I told myself, as thirst took my attention away from the downward spiral I was on. I hadn’t moved, other than the stretch since my wife went down. I’m sure there was a coffee machine outside. But that would mean moving, and not being there to see my wife after the operation. What if she came back, and I wasn’t here, I would feel terrible?

The thirst won.

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The operation was to correct a hernia in my wife’s head. Her brainstem was compressing the fluid that surrounds the brain, thus giving rise to intense pains. Often, she would pass out, collapsing on the spot. Left untreated, it would eventually kill her.

Not long after the birth of our daughter, my wife became ill. As she describes it, her head would explode in a rush of pain. As quickly as it appeared though, it would disappear. The cause was unclear with my wife believing she had a brain tumour. Our doctor couldn’t hold back the laughter at my wife’s attempted diagnosis.

A second appointment a month later drew a referral to see a neuro consultant.

MRI’s, blood tests, and a lumbar puncture awaited my wife when we visited the neurology department. The first two tests resulted in a rapid visit from a doctor. His warning was a profound one. “You must not have a lumbar puncture. If you’re approached to have one – refuse. It could kill you. The consultant will see you shortly.”

The tests had found something, that was for sure.

Black Swans; The Hard Truth of Life Pinterest Tile

My Wife’s Black Swan

Despite the explanations of the condition and the knowledge it had troubled my wife throughout her life, it was clear to me this was a black swan.

As outliers go, this was one for my wife. What odds would her parents have gotten on her having a brain condition, let alone a rare one? 1 in every 1,000 people have a Chiari Malformation, but most don’t know as they don’t suffer from it. For those who do suffer, the frequency changes to 1 in every 1,667. Compare it to cancer where it is 1 in 3 and you can see how much of an outlier this condition was.

Then there is the extreme impact of the condition. Passing out from the intensity of the pain isn’t something most of us experience. At one point before the operation, this was affecting my wife two or three times a day.

Of course, the crowning glory of a black swan is our ability to make it explainable. In my wife’s mind, the pain from the condition was with her when she was a child. Straining to go to the loo was one such trigger of the explosion of pain, something my wife remembered. She was joining the dots up and explaining her pain and the condition.

Bring these three elements together and you have my wife’s black swan.

Your Black Swan

You won’t know it, but you will have experienced a black swan already in your life. Chances are, you have experienced a few. How many events in your life have been completely outside the realms of your normal life? How many of them led to an extreme impact? Death, a loss of your home, a car accident, or some other life-changing event.

Crucially though, you have a reason.

You’ve got a story that makes sense. Don’t kid yourself, life is far more complex than we understand. We all want to understand. Our imaginations kick into action, stringing together any sort of excuse to enable us to tell others why. It is the narrative fallacy in all its glory.  

‘I don’t know’ might be the most sensible answer, but often, it is the most unaccepted.

Black swans are a part of life. For the control freaks, the super-forecasters, the people who want to make permanent decisions, this is unwelcome news. Just like my wife’s Chiari Malformation, we have no way of foreseeing these events. We must accept the uncertainty.

Twenty years have passed since I sat and waited for my wife to return from the operating room. A thousand lifetimes passed before my eyes, each of them offering a different outcome to the operation my wife was having. The longer I sat there, the worse each version ended. It was a tortuous five hours I will never forget, the pain only ending when the nurse came to get me.

My wife was alive. She was heavily sedated, with morphine numbing the intense pain. A pain so bad, the surgeon would describe as the worst headache anyone would ever experience. She had her black swan and lived.

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Dynamic of decision-making as captured by the city lights

The Easily Forgotten Dynamics of Decision-Making

The 3 dynamics of decision-making to consider when making any decision.

We make decisions all day, every day and often without thought. We think of decisions as a binary choice; of yes or no – and then, we make them quickly.

Sometimes, we pause to consider the consequences. Other times, we jump straight in – to hell with the outcome. Regret and hindsight all kick in when things go wrong. But we rarely pause to try and learn from our mistakes. Blame often falls on the other party, like it’s God’s fault when it rains.

It’s always someone else’s fault.

No longer consumed with hunting to survive, improving occupies our minds. No matter the subject, we want to know more, learn more and be better than before.

When it comes to our decisions, we must open our minds to the process of reflection. Before we can improve our decisions, we must understand the factors within one. I’ve labelled these factors dynamics because they’re not consistent. They change and evolve, complicating every decision we ever make.

What are the dynamics involved in making decisions?

As I said, dynamics are the variable factors that influence every decision we make. And although we nit-pick at the shifting sands of the choices we make, they come down to three factors.

• Information – before we can decide, we need to be aware of the information we have. Where most of us fail is that we don’t question the validity of the information.

What do we know to be true?

Ray Dalio

Ray Dalio features this question a lot in his work and life principles. Applying this question to your information forces you to recognize where it is incomplete – a fact we ignore most of the time.

• Emotion – whether we like it or not, emotion influences our decisions all the time. How we feel changes, often within the blink of an eye.

Being aware of your emotional state is an essential skill in decision-making. Once you have awareness – you have the insight into its impact.

• Chance – Maria Konnikova’s excellent book, The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win highlights an ugly truth.

Even with the best hand, you can still lose.

Maria konnikova

Accepting what you can control, and what you can’t control is crucial in decision-making. The impact of chance is everything that’s beyond our control. It plays a huge part in the outcome of our decisions. And yet, we blame it when we fail, and we ignore it when it goes for us – claiming the success ourselves.

The Awareness of Choice

Being aware of the three dynamics of decision-making gives a glimpse to the depth behind every choice we ever make. Awareness brings visibility – providing you’re open to it. If you are, well, you’ll start to see how ignorant we are of these factors.

We consider information, but we rarely question the validity of it. We certainly don’t ask ourselves what we know to be true, as Ray suggests. Consider the inverse of this question; what information can’t we be certain of? 

Incomplete information is where our assumptions reign supreme.

How many of us assess the weather by looking outside? We decide what to wear for the day, based on a glimpse of the sky. By not checking the weather forecast we are accepting incomplete information. Think back to the last time you cursed the rain falling from the sky. Did you check the weather forecast?

Of course, emotion plays its part in every decision, and often it’s the emotion of someone else who’s affecting your feelings. Looking back, we have the chance to reflect on our emotions.

Put yourself in the helicopter pilots’ seat as you replay the decision; what can you see?

We can’t forget chance, the bringer of luck and the factors we have no control over. Understanding that chance affects our decisions, and their outcome is hard. Managing risk is something good decisions encapsulate.

Limiting risk is reducing the impact of chance.

As Tim Ferriss says; the chance of being in a road traffic accident is low, but we still wear seatbelts.

Concluding Thoughts

We live with the three dynamics of decision-making all the time, but we are rarely aware of them. Only through awareness of the three dynamics can you reflect on your decisions.

Reflection is the door to learning.

It offers a way for us to assess our decisions. To consider how we react with information – both complete and incomplete. To see our emotions and understand how the emotions of others influence our choices. Luck, chance, call it what you like, it swings with us and against all the time. 

By reflecting on these dynamics, we can learn to make the right choices to manage the impact of them. We mustn’t confuse decisions with outcomes. A good decision won’t always result in a good outcome, but you can minimise the downside.

It is easy to forget these variables, especially when the outcome sucks.

But denial won’t help us. It won’t improve our decisions and it certainly won’t help improve the outcomes we want.

Don’t ignore the dynamics of decision-making.

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Temporary feelings sometimes make us angry

How to Stop Making Permanent Decisions with Temporary Feelings

A mental model to rationalize your decision-making

Temporary feelings ebb and flow through our minds all the time. And yet, despite our knowledge of them, we still make bold permanent decisions under their influence. It is a reckless way to decide on what to do.

So, I wanted to frame a couple of ideas that would help manage the risk of making a critical decision, especially when we’re affected by temporary feelings.  

  • A way to manage your temporary feelings better
  • Using a mental model (the 10/10/10) to shift perspective

How we feel changes all the time. In fact, most of our feelings are momentary. Many aspects can affect our feelings; the environment around us, the things that other people do or say, and even the moment we are in.

Let’s think about the title for a second; How to stop making permanent decisions with temporary feelings. Surely it would be better to try and manage our passing thoughts with less emotion, as you’ll see. 

Temporary Feelings – How Anger Rises

Blood surged through my body as my heart rate increased. The adrenaline was doing its job accordingly, as anger triggered my body’s senses to react at what I had just witnessed.

As I approach the traffic lights, so they changed. I almost jumped them but hesitated and decided not to. So, I pulled in next to the tall pole with its box of lights mounted at the top, the red stop light glowing brightly – even in the morning sun.

The two vehicles behind me had other ideas, one a car, and the other a van. Both pulling out to overtake me and speeding on down past the cones that cordoned off the ongoing road works. “What the hell…” I spluttered to myself at the shock at what was taking place.

I was furious, rage and anger rising from within – all because someone else had jumped the lights. Those two drivers had broken the rules, a red light means stop.

I wanted to educate them; I wanted to shout and tell them they had done something dangerous. They could have caused an accident. I could feel the rage growing inside me as I digested what had happened. My momentary anger found its vent; first with me striking the airbag in the middle of the steering wheel, and then again when I found the button for the horn.

A Stoic Approach to Passing Feelings

I’m sure you can relate – the stoics do – as this quote from the daily stoic suggests.

Something may happen today that upsets you. Someone might be rude, your car could break down, an employee might mess something up despite your very careful instructions. Your instinct may be to yell and get angry. It’s natural.

But just because it’s “natural” doesn’t mean it’s a good idea. Remember Marcus Aurelius’ observation, “how much more harmful are the consequences of anger…than the circumstances that aroused them in us.”

Yelling might make you feel better for a second, but does it solve the problem? Of course not. Arguing with a rude person only offers them more opportunity to be rude. Getting worked up over car trouble doesn’t fix the car, it just raises your blood pressure. Berating an employee who messed up? Now they’ll either resent you or they’ll be more likely to screw up again in the future because they’re nervous and self-conscious.

Anger only makes things worse. Remember that today.

the daily stoic

My ‘road rage’ highlights the just how impactful, and conversely – short-lived – passing thoughts can be. I couldn’t stop those drivers from doing what they did. So why waste energy on it.

Anger only makes things worse.

The Power of the Pause

I’m constantly reminded of a quote from Stephen Covey.

“In the space between stimulus (what happens) and how we respond, lies our freedom to choose. Ultimately, this power to choose is what defines us as human beings. We may have limited choices, but we can always choose. We can choose our thoughts, emotions, moods, our words, our actions; we can choose our values and live by principles. It is the choice of acting or being acted upon.”

Stephen R. Covey

Use that space wisely. Hopefully, by now I’ve convinced you to separate your decision-making from your emotion. If not, this mental model might make all the difference.

The 10/10/10 mental model decision rule

A mental model is a thought process that can help us with thinking and decision-making. There are many different mental models – mostly designed for making thinking easier.

The 10/10/10 decision rule offers three questions to help give some perspective to the decision your about to make.

Quite simply:

  • How will you feel about this decision in ten minutes?
  • How will you feel about this decision in ten months?
  • How will you feel about this decision in ten years?

Asking yourself these questions offers you the chance to put some distance on the ‘now’. Right now, emotions – both good and bad – will be swirling in your head, creating a fog of temporary feelings.

Let’s consider buying a new car. How would you feel about it in 10 minutes?

  • Excited about having something new and relieved you have now got a reliable car, but what about 10 months from now?
  • How will you feel about the monthly repayments and the effect it is having your disposable income?
  • In 10 years from now, you might not even have the car. You might have sold it, or the re-payments were too much, and you have damaged your credit rating as a result.

When you put an unfamiliar perspective in place, other factors that won’t have entered your mind at the time come into play. You may still decide to buy the car, but it will on the back of a more considered & thought out decision.

Concluding Thoughts

My earlier road rage would have benefited from a pause and the 10/10/10 mental model.

Ten minutes let alone ten months would have shifted my view of the incident completely. I would have realized that I couldn’t undo what had taken place and moved on. Those drivers alone were responsible for their actions – not me.

For me, this is the whole point of using mental models because they give an immediate shift to your point of view. Mental models offer powerful ways of applying well thought out models to our thinking. When it comes to making permanent decisions – the model offers a filter to gain an alternative perspective.

Of course, there are many other types of mental models you could use. Many biases can muddle our thought processes. Our inbuilt aversion to loss – or our views on the sunk cost fallacy all cloud our judgement.

The 10/10/10 rule isn’t perfect. But it is a start to help you make permanent decisions with temporary feelings.

Make Better Decisions

Helping you make better decisions

In a world of irrational behaviour, Your Weekly Resolve will help you with making better decisions. Sign up here and every Tuesday, I’ll share valuable insights on the complex art of decision-making.

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A New Blog is like a new adventure, which is on the mug this lady is holding

A New Blog; Introducing the Resolve Blog

A New Blog – not just for you – but me as well.

I’ve been writing for some time now. If you’re reader on Medium, then there is a chance you might have seen one of my articles. I’ve churned out many articles over the last few years, but I’ve felt increasing distant from my audience. The requirement to meet the desires of publication owners – as well as the exact standards of the platform have been a hint that it was time to develop something new.

A new blog offered me an opportunity to develop my own audience – one that would support my thinking – and grow with me.

I have pondered on a blog for a while, I’ve studied many others and considered how I might develop something. The most important part of having an original blog is to know what you’re going to write about.

Within Medium, I covered a broad range of topics, from personal development, to leadership, and strategy. Interestingly, one theme runs through all of these.


The Resolve Blog

Decisions are life; they steer us, guide us, and make us hesitate, and more. Their outcomes impact on us daily – including the decisions we don’t know we’re making. Astonishingly, we make 35,000 decisions a day. And yet, there is no guide on making decisions. No one teaches us the right way to make a choice. We follow others – and we copy what they do.

So, that’s my niche. It’s a topic I have read and studied for a while – but I still have much more to learn. Then this leads me to the name, The Resolve Blog. Resolve is a synonym of decision and it also captures my need to learn more.

I’m excited by the niche I’ve chosen. It is going to allow to look at the following areas in much greater depth.

  • Cognitive Biases
  • Mental Models
  • The system we use to think

Of course, this takes can filter out into many areas. Strategy – both in life and business. Leadership, which is all about decision-making and development of our own personal selves.

A New Blog Means a New Newsletter

I’ve been collecting email addresses from my Medium posts, and I’ve done nothing with them. My collection has grown to a mighty twenty-two. It isn’t many, but it is a start. The new blog has given me the motivation to focus on growing this – and to that end I’m delighted to tell you about Your Weekly Resolve.

Your Weekly Resolve will hit inboxes every Tuesday. The focus will be on sharing the insights I’ve gathered on decisions – including all the areas I’ve previously mentioned.

I won’t be using it as a ‘promote your blog’ newsletter – it must be so much more than that. The competition is evolving quickly for bloggers to build their own audience.

I get it completely. The lessons of Facebook linger long over audience ownership. It was a motivator to start this blog.

Twitter – the home of developing thought

I’m also working on developing my presence on Twitter. With Facebook now a pay to play platform, twitter is evolving far below the dross of the usual celebrity users is a new network. Writers – entrepreneurs – and others – are all sharing innovative ideas and thoughts.

It feels exciting whenever I get the chance to check out my feed.

As a writer, I’ve been flippant of Twitter – and using it completely wrong. All of that has – and is changing. Come and join me – and others – as we continue to collaborate.

Related Articles

Concluding Thoughts

Thank you for taking the time to read my first article. It is a short one, others in the future will be far longer and more concise as my writing practice improves.

I’m curious to see how you see decision-making.

Let me know on twitter or send me an email at I’d love to get your thoughts and ideas.

I see it as one of the most misunderstood parts of how our minds function. We’ve certainly learnt a lot – but there is much we don’t understand – let alone use to help make our lives easier. And more successful.

It is this I want to use to form the foundation of the resolve blog – a new blog to help with making decisions the right way.

Make Better Decisions

Helping you make better decisions

In a world of irrational behaviour, Your Weekly Resolve will help you with making better decisions. Sign up here and every Tuesday, I’ll share valuable insights on the complex art of decision-making.

Success! You're on the list.

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